The Lorax, Oilsands, and SUVs

On Sunday we made the trip to the local stadiumplex to see Dr. Seuss' "The Lorax."  I'd been alerted by one of my friends that the Lorax had been used to flog Mazda SUVs as being "truffula tree friendly", likely causing Dr. Seuss to spin in his grave.  The Mazda SUV is a gas powered vehicle, not an electric or even a hybrid vehicle, and it...  is... an... ***SUV!!!***



And most recently, the Lorax was used to promote Mazda SUVs in visits to elementary schools, with $1000 going to participating schools.  The kids are asked to convince their parents to take them for a test drive of the flogged car so that $25 will be donated by Mazda to the National Education Association.

While waiting for the movie to begin, the pre-show included a piece on Canadian innovation.  A series of vignettes of famous Canadian inventions were shown, including, WHAT THE?  Extraction technology for oilsands!!!  To promote the company which develops the extraction technology!  The Once-ler lives again, a greedy industrialist.

And finally, I wondered what happens to the 3D glasses after we throw them in the recycling bin?  Well, wonder no more.  There are various fates for the glasses.  It turns out that industry leader Real 3D  transports the glasses to a facility in Los Angeles, where the glasses are washed and checked for damage before re-packaging them in plastic.  It might not be a bad idea to keep your 3D glasses--the person taking tickets told me to.  Then I can use the glasses at the next 3D show I see and it won't have to take a vacation to Disneyland before it makes it back to anyone's face.  Real 3D was originally disposable, and recycling finally began in 2008.